DATA Driven Targeting is the latest buzz in the APAC Digital Media Ecosystem and is being positioned as Display Advertising 2.0, clearly adding armour to display banner advertising channel long going battle against search for share of budget.
I have attached a presentation done as part of workshop@IAMAI Marketing Conclave in Mumbai which talks about how DATA Targeting Adverttising in India is making Display advertising in India relevant and how should Marketer decide for their brand is Data targeting or Re-targeting right for their e-commerce front or brand advertising.
We at Tyroo Direct with v-target are trying to be a stronger alternative to Google re-marketing with following USP’s
– Dynamic Banner to bring catalog to your customer
– Built in Optimization for Higher Cart Value instead of CPA driven optimization
– Brand Safe Media Placements
Hope the presentation added will answer few questions
Published July 10, 2008
Tags: Startup India
Nikhil Pahwa Ex-Contentsutra has found his calling and launching Medianama officially
Date: 18th July
Time: 6:30 PM – 9:30 PM
Venue: Essex Farms, near IIT Delhi
The Discussion: “Surviving A Downturn”
The Panelists: To Be Announced
Discussion will be followed by a Mixer
The discussion on Surviving the downturn will be lead by Leading Personalities from Internet Industry who have seen the DOT COM bubble burst before and how can startups charter out plans to sail through.
If you cannot attend the mixer you can send in your questions which will be answered and emailed back to you. If you dont want your identity or your startups identity to be disclosed that can be also kept in wrap if mentioned in mail.
Looking forward to seeing you all their and best of luck Nikhil!!!
Register HERE http://medianama.eventbrite.com/
Published February 21, 2007
smilenprint.com was reviewed by us before they started advertising on Red FM. Just a brief according to us for them to take real advantage of the advertising campaign, the site needs more work and better workflow to capitalize on each lead being generated on the site to convert to sale.
For people who wish to understand smilenprint.com business model should look at cafepress.com as this is what the site can further evolve into and create an effective online sales delivery platform
Published February 21, 2007
Technology , Uncategorized
When i started this blog the whole concept was to create a reference point for all ideas and thoughts which keep popping up in my head on daily basis. Over the last 3 months and 150 posts, this blog has helped me get more focused in terms of industry analysis and has benefit to generate enough networking to keep me busy and help with getting some potential clients. Based on few people’s suggestion did a post for startup.in/India and the indibloggies.com under category new blogs. Unfortunately lost out on both the competition!!!
Not suprised keeping in mind the type of content i have been putting online..its sure helping me achieve my objective of a reference point though not much of help to others. Anyway have decided to open up platform for my existing readers to decide what topics should i discuss more as idea of the blog is to do analysis of the news being published in relation to “online industry in india”
I do get lot of comments for travel technology and portals so will keep posting under that head. Any other head or post which readers liked and would like to read some more stuff based on similar lines is asked for!!!
Otherwise hey this blog is suppose to be my reference point and will remain to be like that….
Recent post on Gigaom didnt come as a surprise. With india growing investment management has become a key and important pillar for many organizations. Many global investment managers have opened shops in india and mutual funds are hiring MBA’s like anything. But with low grad quality of MBA except for the one’s churned out by IIM,IIFT or SP Jain. These investment firms are now turning to our favourite IIT’s and other top notch engineering college to find the next financial whiz kids.
As Infosys and TCS being looked more as coding factory and IT sweat shops engineers of future are looking for more responsibilities and challenges. This is a bad news for IT startup companies which are already having trouble attracting and retaining talent. Now not only they need to fight big fat paycheck giving organizations in IT/ITES sector but also re-position them to wade off competition from investment firms.
Published February 15, 2007
This post is for everyone who called,sms’ed,sended an e-card or wished me in person.
Special mention to Mayank,Ashish and Priya who arranged the special chocolate mud cake at 2 AM!!!!!
Anyway dont get to take a day off….long day ahead….got to get some sleep!!!!
Again thanks everyone!!!!!!