Posts Tagged 'Business India 2.0'

Farecast – Lesson in store for Travel Meta Search Engines in India

Farecast an online airline and hotel fare prediction site has been brought over by Microsoft for 115 Million dollars.  The site one of its own kind offers not only price ranged based search and route connections offering cheapest flying alternatives but takes it to next level by predicting fares of airlines and giving opportunity for people to lock fares for a price.

Near shore in India our home grown Meta search engines look Zoomtra and Ixigo still try to evolve into advertisement driven platform. Biggest problem meta search engines face in India is low rate of adoption of their model by airlines. Airlines dont want to buy traffic or pay per lead. They are ready to share the commissions if you are ready to take responsibility of finalization on your own platform. This is the reason these travel meta search engines fight for space with OTA’s like makemytrip.com, yatra.com, travelocity.com

So how can travel meta search engines survive if they wont get support from airlines? Answer for this would lay with using synergies or competition provided on offers by OTA’s to route traffic to them instead of airlines. Though in short term it will lead to reduction of repeat users but then these meta search engine sites need to evolve with better differentiator tools like a fare prediction algorithm or reverse auction of customer leads to airlines. Idea is to innovate on based of data generated on user pattern instead of relying on advertising or per user lead.

Business India 2.0 Blog Completes 1 Year

After several hundred posts and many thousand readers later it feels proud to announce that i have successfully completed 1 year of blogging in this industry.

Why Successfully as i had been able to achieve various objectives which i had determined not initially at time when i started to write but in due course of writing month on month. Advantage blogging gave me is provide a repository of ideas on how i would like to execute an idea which others might already been doing or not doing at all.

When i started out it was all about reporting things already reported on blogsphere but with my 2 cents about it. But then Business India 2.0 evolved more as an analytical style of writing where i would go behind the business or technology logics or new innovations happening in Indian Internet Industry. Though this approach did make lot of enemies with people going crazy on comments section taking shot at my industry work…but that infact help me improve my work first and turn people who hated my writing as friends for long.

This platform has given me immense opportunity to get in touch with amazing entrepreneurs and people from startups with energy levels which excite you to live every day with a difference which helps to reinforce your confidence in India startup story and Internet Industry as a whole. I must say i have remained partial to the Internet Travel Industry but this is one area where for some reasons my predictions and idea models have clicked and my ideology has been echoed by other reputed voices in the industry.

Where i would like to go from here is do analysis on internet products which i have covered over 1 year how they have evolved or shutdown and what still needs to be done before we can start terming Web 2.0 businesses in india as Web Businesses 2.0

Thanks to Rajesh Branwal of Alootechie andNikhil Phawa of Contentsutra for providing single reporting point to start my blogging day from.

Hopefully 2nd year for Business India 2.0 will be much stronger with more relevant content and exciting businesses covered.


Contact Details

E-mail:siddharthpuri@gmail.com Call Me :+91-9910444460
April 2017
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