Posts Tagged 'IxiGo'

Farecast – Lesson in store for Travel Meta Search Engines in India

Farecast an online airline and hotel fare prediction site has been brought over by Microsoft for 115 Million dollars.  The site one of its own kind offers not only price ranged based search and route connections offering cheapest flying alternatives but takes it to next level by predicting fares of airlines and giving opportunity for people to lock fares for a price.

Near shore in India our home grown Meta search engines look Zoomtra and Ixigo still try to evolve into advertisement driven platform. Biggest problem meta search engines face in India is low rate of adoption of their model by airlines. Airlines dont want to buy traffic or pay per lead. They are ready to share the commissions if you are ready to take responsibility of finalization on your own platform. This is the reason these travel meta search engines fight for space with OTA’s like,,

So how can travel meta search engines survive if they wont get support from airlines? Answer for this would lay with using synergies or competition provided on offers by OTA’s to route traffic to them instead of airlines. Though in short term it will lead to reduction of repeat users but then these meta search engine sites need to evolve with better differentiator tools like a fare prediction algorithm or reverse auction of customer leads to airlines. Idea is to innovate on based of data generated on user pattern instead of relying on advertising or per user lead.

Business India 2.0 Top Posts of 2007

Though the subject of this post is very much inspired from Gigaom post on Top posts of 2007. But rest assure insight are genuine about our user base and things they liked the most.

2007 the year was very eventful for us at Business India 2.0 with blog acting as platform to reach out to new startups and great focus on indian online travel space help me make lot of friends and foes.

What we at Business India 2.0 under stand about our users are that our blog is very search engine friendly and 80% of site visitors are new users being referred by MSN search engine.With Top search term being PVR Movies and Tarla Dalal Cooking. This surely resulted in following top viewed posts of the year – PVR Movies online booking engine

Tarladalal Vs Sanjeev Kapoor – Online Reciepe which portal is better for indian cooking,,, – Money trail continues – India’s Best Online Movie Ticket Engine – Review!!!

ICICI Bank Payseal Payment Gateway – Not Recommended!!!

Retail E-Commerce India. They need Competition!!!

Online Bus Ticket Reservation – Is it a sustainable model – Long Awaited Review – India’s Best Air Travel Search Engine

what i could gather from stats is people like to read about usability of site its relevance to their needs and most of the people commenting do not come from technology but product background.

What was interesting to see was most clicked url from the blog was

overall things have been great with the blog and will share more exciting insights as we move forward in the year. first one to join Facebook bandwagon from India

In my earlier posts i had talked about importance of social networking for meta search engines and sites looking for user generated content. – A Meta Travel Search engine has gone ahead and released an application on facebook which focuses on Indian destinations.

Application is called India Dekho helps user tag different cities in india where they have been and write reviews and rate them for other people planning trip to india. The best thing which i liked about the application was ability to add review for individual restaurants,night spots and shopping places from the city.

Although lot people will talk about initial applications which were released by trip planner etc had similar features but i liked the review of night spots and restaurants concept which others were doing only for US specific destinations.

Though every human creation has flaws so does zoomtra’s facebook application with ability not provided to add just reviews on restaurants or shopping sites later after adding a city review. Other thing which i would have liked would be if they could group all restaurants,night spots in a city in a drop down with ability to see all users rating for all places in a city at one place. Also giving it a little structure would help.

Overall a nice effort as it will help in generating lot of user generated content which will help in increasing more user traction as way forward for meta travel search engine is content aggregation.

I might be wrong on stating they are first facebook application but its the first one i stumbled upon facebook.

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August 2020